000 00600nam a22002177a 4500
003 ITZ
005 20250506131818.0
008 250506b |||||||| |||| 00| 0 spa d
020 _a978-1-119-34120-8
035 _a17885
041 _aIngles
050 _aHF5415
_bK6318 2017
082 _a658.8
_bK87m 2017
100 1 _aKotler, Philip
245 _aMarketing 4.0:
_bmoving from traditional /
_cPhilip Kotler
250 _a1
260 _aHuboken, New Jersey:
_bJohn Wiley,
_c2017
300 _a184 p. /
_c24 cm.
650 _a1. MERCADOTÉCNIA \ 2. MERCADOTÉCNIA POR INTERNET
942 _cBK
999 _c29600
_d29600