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 <title> Toma de Decisiones en Mercadotecnia : Un Enfoque a la Construcción de Modelos / Gary L. Lilien       </title>
 <dc:identifier>ISBN:968-26-1123-7</dc:identifier>
 
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	   <p>By Lilien, Gary L.. 
	   México : C.E.C.S.A. 
                        . 648 p. / 24 cm.
                        , Incluye Bibliografía.
                        
                         968-26-1123-7
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 <title> Marketing competitivo : un enfoque estratégico / John O' Shaughnessy       </title>
 <dc:identifier>ISBN:84-87189-77-6968-16-1238-8</dc:identifier>
 
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	   <p>By O' Shaughnessy, John. 
	   España : Díaz de santos 
                        . xi, 603 p. / 24 cm.
                        , Incluye referencias e índice.
                        
                         84-87189-77-6968-16-1238-8
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 <title> Administración de mercadotecnia./ Czinkota R. Michaael. [et al.]       </title>
 <dc:identifier>ISBN:970-686-045-2</dc:identifier>
 
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	   <p>By Czinkota R. Michael.. 
	   México : Thomson learning. 
                        . 600 p. il. / 27 cm.
                        , încluye, índice.
                        
                         970-686-045-2
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 <title> Dirección de marqueting. / Philip Kotler.       </title>
 <dc:identifier>ISBN:968-444-422-3</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=14640</link>
 
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	   <p>By Kotler Philip.. 
	   México : Pearson Educación. 
                        . 792 p. il. / 26 cm.
                        , Incluye, índice.
                        
                         968-444-422-3
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 <title> Marketing / E. Jerome McCarthy       </title>
 <dc:identifier>ISBN:84-481-0830-2</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=14720</link>
 
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	   <p>By McCarthy E. Jerome. 
	   España : McGraw-Hill 
                        . xxiii, 814 p. / 23 cm.
                        , Incluye índice y glosario
                        
                         84-481-0830-2
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 <title> Marketing fundamental / Miguel Martín D vila       </title>
 <dc:identifier>ISBN:84-481-1140-0</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=14719</link>
 
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	   <p>By Martín D vila, Miguel. 
	   España : MacGraw-Hill 
                        . xii, 396 p. / 20 cm.
                        , Incluye índice
                        
                         84-481-1140-0
       </p>

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 <title> Desarrollo exitoso de las estrategias de marketing / David Parmerlee       </title>
 <dc:identifier>ISBN:84-7577-418-0</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=14718</link>
 
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	   <p>By Parmerlee, David. 
	   España : Granica 
                        . 215 p. / 24 cm.
                        
                        
                         84-7577-418-0
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 <title> Dirección de mercadotecnia : an lisis, planeación, implementación y control / Philip Kotler       </title>
 <dc:identifier>ISBN:968-880-676-5</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=14780</link>
 
 <description>









	   <p>By Kotler, Philip. 
	   México : Prentice-Hall 
                        . xxix, 800 p. / 27 cm.
                        , Incluye índice
                        
                         968-880-676-5
       </p>

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 <title> Blog Marketing La nueva y revolucionaria forma de incrementar las ventas, construir su marca y obtener resultados excepcionales / Jeremy Wrigth       </title>
 <dc:identifier>ISBN:970-10-5903-4, 978-970-10-5903-6</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=21679</link>
 
 <description>









	   <p>By Wright, Jeremy. 
	   México : Mcgraw- Hill 
                        . xiv, 321 p. / 23 cm.
                        
                        
                         970-10-5903-4, 978-970-10-5903-6
       </p>

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 <title> Dirección de marketing /       </title>
 <dc:identifier>ISBN:978-607-32-3700-0</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=28993</link>
 
 <description>









	   <p>By Kotler, Philip. 
	   México: Pearson Educación,  2016
                        . 692 p.: il. /
                        
                         28 cm.. 
                         978-607-32-3700-0
       </p>

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 <item>
 <title> Dirección de marketing /       </title>
 <dc:identifier>ISBN:978-607-32-3700-0</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=28992</link>
 
 <description>









	   <p>By Kotler, Philip. 
	   México: Pearson Educación,  2016
                        . 692 p.: il. /
                        
                         28 cm.. 
                         978-607-32-3700-0
       </p>

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 <title> Lanzamiento e implantacion de productos y servicios /       </title>
 <dc:identifier>ISBN:978-607-622-939-2</dc:identifier>
 
 <link>/cgi-bin/koha/opac-detail.pl?biblionumber=29274</link>
 
 <description>









	   <p>By Gallego Diaz Ramses. 
	   Mexico: Alfaomega 2017
                        . 168p. 
                        
                         27 cm. 
                         978-607-622-939-2
       </p>

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