Kotler, Philip <br/><br/>
Marketing 4.0:  moving from traditional / 
Philip Kotler 
 - 1 
 - Huboken, New Jersey:  John Wiley,  2017 
 - 184 p. /  24 cm. 
<br/><br/><label>ISBN: </label>978-1-119-34120-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MERCADOTÉCNIA  \ 2. MERCADOTÉCNIA POR INTERNET
<br/><br/><label>LC Class. No.: </label>HF5415  / K6318  2017 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m  2017