Nogueira Cobra, Marcos Henrique Marketing de servicios Conceptos y estrategias / Marcos Enrique Nogueira Cobra - Mexico : McGraw-Hill - 279p. / 22 cm. ISBN: 970-10-0117-6 Subjects--Topical Terms: 1. ESTRATEGIA DE MERCADEO \ 2. SEGMENTACION DE MERCADO LC Class. No.: HF5415 N778 Dewey Class. No.: 658.8 N435m