Chias, Josep El mercado son personas / Josep Chias - Mexico : McGraw-Hill - XII, 107p. / 23 cm. ISBN: 970-10-0091-9 Subjects--Topical Terms: 1. MARKETING INTERNO \ 2. CONTROL DE CALIDAD \ 3. MARKETING EN ACCION LC Class. No.: HF5415 Ch532 Dewey Class. No.: 658.8 C383m