Lamb, Charles W. <br/><br/>
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel 

 - 4 
 - México : Thomson 
 - 690 p. / 26 cm. 
<br/><br/><label>ISBN: </label>968-7529-44-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.MERCADOTECNIA
<br/><br/><label>LC Class. No.: </label>HF5415 L2624 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8 L212m