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Kotler, Philip

Marketing 4.0: moving from traditional / Philip Kotler - 1 - Huboken, New Jersey: John Wiley, 2017 - 184 p. / 24 cm.

ISBN: 978-1-119-34120-8

Subjects--Topical Terms:
1. MERCADOTÉCNIA \ 2. MERCADOTÉCNIA POR INTERNET

LC Class. No.: HF5415 / K6318 2017

Dewey Class. No.: 658.8 / K87m 2017