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Nogueira Cobra, Marcos Henrique

Marketing de servicios Conceptos y estrategias / Marcos Enrique Nogueira Cobra - Mexico : McGraw-Hill - 279p. / 22 cm.

ISBN: 970-10-0117-6

Subjects--Topical Terms:
1. ESTRATEGIA DE MERCADEO \ 2. SEGMENTACION DE MERCADO

LC Class. No.: HF5415 N778

Dewey Class. No.: 658.8 N435m